Stale Popcorn and Frail Willpower
As Fine as North Dakota Wine
The Dieter's Dilemma
The Mindless Margin
The Prison Pounds Mystery
We Believe Our Eyes, Not Our Stomach
Eye It, Dish It, Eat It
The Bottomless Soup Bowl
People-Size or Meal-Size?
King-Size Packages and the Power of Norms
Drinking Glass Illusions
Big Plates, Big Spoons, Big Servings
The Super Bowl Intelligentsia
The Temptation of Variety
The See-Food Trap
Convenience: Would You Walk a Mile for a Caramel?
The Curse of the Warehouse Club
Family, Friends, and Fat
Eating Scripts of the Manly Man
Slow Italian and Fast Chinese
Follow Your Nose
Check the Weather Forecast
Eating in the Dark
They Call the Jell-O Yellow
So Sweetbreads Taste Like Coffee Cake?
Comfort Foods and Comfort Moods
The Conditioning of Comfort
Fifty Years from the Front
Do You Save the Best for Last?
The Nutritional Gatekeeper and the Good Cook Next Door
Food Inheritance: Like Mother, Like Daughter
Food Conditioning and the Popeye Project
Setting Servings-Size Habits for Life
The Variety and Convenience of Having It Our Way
The McSubway Study and Information Illusions
Do Low-Fat Labels Make Us Fat?
Health Halos and Nutrition Labels
What Serving Size?
De-Marketing Obesity and De-Supersizing
21st century Marketing
The Modest Goal of Better Eating
Reengineering Your Mindless Margin
The Power of Three
The Tyranny of the Moment
The First Step Toward Home
Appendix A: Comparing Popular Diets 221
Appendix B: De-Fusing Your Diet Danger Zones 225
Paperback Postscript: Frequently asked Questions 235