“I read this book from cover to cover in one weekend and found it absolutely fascinating. Brian Wansink exposes the hidden psychology of eating, and his solid plan can knock 10 to 20 pounds off of any of us in a year. Ironically and delightfully, you could call it a mindless diet – one you don’t even know you’re on.”
—Sara Moulton, executive chef at Gourmet magazine and Food Network host.

“Brian Wansink's research appears simple but it is truly brilliant. Who knew that so many cues—container size, placement, and numbers on labels—are all that it takes to get us to eat more than we need or should. This clever, witty, and engaging book describes important findings that can help us eat healthfully without even noticing.”
—Marion Nestle, author of What to Eat and Food Politics

“Brian Wansink is a rare combination—an innovative scientist with a sense of humor and a very creative approach to the psychology of eating. I urge you to read his remarkable book.”
—Mike Huckabee, Governor of Arkansas

“Enjoyable and filled with fascinating research, Mindless Eating explores how our daily food choices contribute to our—and our nation's—increasing girth. Wansink's practical approach reveals that small changes in our daily habits can help reverse this trend.”
—Rebecca Reeves, DrPH, RD, President of the American Dietetic Assn

“Brian Wansink is the Sherlock Holmes of food, discovering one reason after another how our food world drives us to eat. We would each do well, the nation would do well, to be mindful of what he recommends.”
—Kelly D. Brownell, Ph.D., Director, Rudd Center for Food Policy and Obesity, Yale University, and author of Food Fight

“ Anyone who eats should read this book! Brian Wansink will help you take control of the subtle influences in your environment that can persuade you to overeat.”
— Barbara Rolls, author of The Volumetrics Eating Plan, Guthrie Chair in Nutrition, Pennsylvania State University

“Wondering why you ate too much popcorn or Chinese food?  What made you crave that Cinnabon or those M&Ms? Mindless Eating unveils the invisible cues that make us reach for more… and gives us the smarts to reach for less. You won't find a more entertaining book about what and how much we eat.”
—Bonnie Liebman, Director of Nutrition, Center for Science in the Public Interest

“Whether or not you're a parent, you owe it to yourself to read Brian Wansink's lively and eye-opening book.  You'll never look at your dinner table or your kitchen the same way again.”
— James O. Hill, Ph.D., Professor of Pediatrics, University of Colorado Medical School, author of The Step Diet Book

“A must read for everyone with a serious interest in diet and health.”
—Tim Hammonds, Ph.D., President and CEO, Food Marketing Institute

“Brian Wansink is best known as a “food psychologist”—the guy who knows why we do what we do when we eat… What he has learned helps explain why so many of us struggle with our weight.”
— New York Daily News